Signature Course

RAISE THE BAR

Twelve weeks of creative direction for the executive who is trusted with everything inside the building and known by no one outside it.

One-to-one. By application. No discovery call, because I don't do them.Nine questions, fifteen minutes. Read by me, not a form.

It’s time to STOP PLAYING SMALL and finally step into your CHILL EXECUTIVE era.

Does This Sound Familiar?

It's 9pm on a Friday and your phone is lit up, because you're the one they call.

Twenty years of work. A profile from 2018. The man you trained got the promotion, and when the board asked "who do we know," your name didn't come up.

Nothing dramatic happened. That's the point. Five years from now it's the same table, and you're better at it and more tired.

What I've noticed about you before you've written a word: you have more evidence than anyone at that table and you've never written it down. Your salary number was set by a stranger when you were twenty-six, and every raise since has been a percentage of his guess. And when someone interrupts you, the next four seconds cost you more than the interruption did.

None of that is a character flaw. All of it is a design problem, and design problems are the only kind I solve.

What is the Raise the Bar signature course?

This is not coaching.

Coaching gives you a conversation. I help you create a permanent solution in your life where you work smarter, not harder.

I'm a creative director. For sixteen years I've decided what a brand says before anyone reads a word of it (thirty-plus brands, Fortune 500 to family-owned), and my studio has made it. Raise the Bar is the same method, run on a person. You.

Twelve weeks. One hour a week with me, the same hour every week. Three parts, in the order they have to happen:

  • Mind. The sentence you carry into rooms, picked on purpose. Your calendar, cut back to what's actually work. The four seconds after an interruption, held. A page of everything you've earned and never written down.

  • Money. The number a stranger set for you, found. The fair number, written down. Saying it once, plainly, and letting the silence be theirs. The three conversations: the raise, the equity, the seat.

  • Magnetism. What they read before you speak, and how to decide it. The walk from the door to the chair. The face, the profile and the page a stranger finds when they look you up.

I work the way I work on a company, in five steps: Unearth, Position, Design, Automate, Measure. I ran them on my own studio first; my AI automation system added $100,000+ to Unrth's bottom line within three months. That's the bar.

Attraction is a design problem. By week twelve it's solved on you.

  • Amanda is not just a consultant; she is a force of nature. A queen-maker. A guide who doesn’t tell you what to do but holds up a mirror so luminous that you can’t help but see the royalty within yourself.

    When I came to her, I was tangled in the complexities —clinging, questioning, doubting. But Amanda’s energy, her sheer presence, is transformative. It is as if she exists in a higher realm, and by stepping into her space, you are elevated there too. From that vantage point, the fog clears, and what once seemed insurmountable becomes almost laughably simple.

    What Amanda offers is not advice. It’s not a set of steps or instructions. Instead, it’s a gentle yet profound awakening to the power and grace that already lives within you. She doesn’t tell you what you should do —she makes you feel it. The answers don’t come from her; they come from the deepest, most radiant part of you that you might have forgotten even existed. Amanda’s methods are the art of helping you rediscover yourself as a woman who is worthy, whole, and utterly magnetic.

    What I once clung to, I now saw clearly for what it was—a shadow of what could be. It wasn’t a struggle. It wasn’t painful. It was as if Amanda held a lantern to the truth, and suddenly, what had felt so compelling now filled me with a sense of self-worth so profound that I couldn’t unsee it. What had once been impossible to release suddenly felt effortless. I felt free.

    Amanda teaches you, without words, that self-love is the foundation of every relationship —especially the one you have with yourself. She is a master at helping you set boundaries with elegance and grace, not as an act of defense but as a declaration of your own value. She shows you how to step into your life as a queen, to hold yourself with a kind of reverence that invites others to do the same.

    The world would truly transform if more women worked with Amanda. Imagine a society where women no longer settle, where they navigate their lives and relationships from a place of deep self-respect and radiant confidence. Amanda doesn’t just help you navigate your challenges; she equips you with the ability to rewrite your story entirely. She reminds you of your worth in such an unshakable way that you will never again accept anything that diminishes it.

    If you are a woman questioning your place in love, in life, or in your own heart, Amanda is the guide you didn’t know you needed. She will hold the space for you to rise into your own magnificence. Working with her is like stepping into a new way of being —a world where self-love is not a concept but an unshakable truth. And from that truth, everything is possible.

    —Karina

introducing

RAISE THE BAR

Objects, not insights.

Most of the women I work with have done executive and or life coaching. They describe it the same way: pleasant, and nothing changed. Not necessarily because the coach was bad. Because no one was in charge of the outcome.

I'm in charge of the outcome. At the end of twelve weeks you hold:

  • The sentence you carry into rooms. Written, tested, yours.

  • The evidence stack: a page of everything you've earned, in your own words, never edited for modesty.

  • Your number, and the script for saying it once.

  • The four-second protocol, which you'll have used by week six.

The Directed version adds what my studio makes while we talk:

  • Your branded identity and guidelines: a palette you can wear and post in, type, the rules.

  • A headshot session built from the phone photo where you're laughing, so you look like yourself on a good day.

  • Your bio and voice, with no apology in it and no "results-driven" anywhere.

  • Your LinkedIn, rewritten so it passes before you speak.

  • A one-page site, so that when they look you up they find what you've earned, organized, indisputable, with footnotes.

  • Wardrobe direction, so the closet and the life stop arguing.

In week ten you see all of it on a wall. Every woman goes quiet for about a minute. I've started leaving the room for it.

the simple onboarding process

RAISING THE BAR

You’re a smart woman. I’ve broken down the course for you so it’s a no-fail situation. I take you hand and little by little we get to where we’re going, together. No discovery call. This instead, in the order it happens:

You apply. Nine questions, fifteen minutes. One of them is "anything you'd only say privately." Most women answer that one at length.

I listen. Within 48 hours you get a voice note from me: one thing I noticed, and a yes or a kind no.

If it's a yes, one payment and a one-page letter that says what I do and what you do.

You pick your hour. Same hour, every week, for twelve weeks. The week after you say yes is week one.

Week one is Mind. If you took the Directed version, my studio starts on your brand in week two.

If it's a no, it's a kind one, it's free, and the one thing I noticed is yours to keep.

01

WATCH THE LESSONS

Beyond the book, we open up and break down everything step by baby step in the course. I’ve also added exclusive new research and methods that are not in my essays or book so that you may flourish faster. Great ready for an emotional, spiritual, and physical glow up unlike any other - all backed by science.

02

COMPLETE THE HOMEWORK

You get out what you put into the course. The most women with the most success put their whole heart into doing the writing exercises and practicing the methods. These are the women who change their relationships, brand, and salary overnight. They don’t skip steps, they follow the course and run with it! That being said, I won’t let you fail.

03

ADOPT THE MINDSET

You are the brilliant woman who has stack of evidence to prove that she knows what she’s talking about. Everything else is a lie. Any time a woman shrinks, she denies the world her gifts. Doing daily feminine power practices allow you to stay in your Winner Energy Mindset to attract both abundance and vitality energy. You’re going to live turned all the way on.

  • "Returning to my feminine energy has ben a game-changer in my career, friendships, and dating!"

    Amanda delivers tools and a fresh perspective on how to have a juicy and passionate relationship with yourself. I am grateful for Amanda and the lessons learned that I apply every day in my life.

    — Nini

  • "There’s something for everyone in it, regardless of what stage you might be in!!! :)"

    I really enjoyed this! As someone who’s getting married in a few months and not changing careers, I wasn’t sure what I’d take from it, but I ended up feeling like I got a lot from it. Very thought provoking and loved all of the journal exercises as well!!!

    — Lauren

  • "Amanda helped me rediscover and realign my insecurities, with my self image and has awakened me to feel my absolute best moving forward."

    I cannot speak highly enough of Amanda's service. From the moment I reached out to her, I was met with an immense level of patience, empathy, and kindness. Amanda truly goes above and beyond to understand her clients' needs and concerns, creating a safe and supportive environment where one can openly discuss even the most intimate aspects of their relationships. I strongly recommend her service!

    —Kara

  • "Overall, if you want a glow-up, this is IT. Trust me, get it now!"

    Amanda totally gets it - dating, relationships, marriage, career, travel, life - she covers it all. The advice is like, game-changing! Super relatable and not overwhelming. Real-life stories and exercises that actually make sense. It's not just about making him or the job chase you, but also about figuring yourself out.

    — Dunia

  • "Amanda, thank you so much for your consultation session the other day!"

    I’d describe myself as pretty self-aware and yet your thoughts, questions and impulses on the topic were very insightful! I now have a lot to reflect on and I already enjoyed doing the little homework you gave me 📚 🧠🫶🏼

    —Paula

  • "Easy to comprehend, and quick, so you will find your perfect love in no time! I am now happily married!"

    HILARIOUS and wise perspective on love, life, and money! This gives a lot of practical ways to learn and think about how to love another human being whether it is someone that is a friend at work or someone who you hope to love. She provide actionable items to help us improve the way we love. This challenges your mind so you can make steps towards improving your life.

    — Debra

  • "Amanda brings the brutal honesty, compassion, and bad bitch energy that every woman should learn to embody. Get ready!

    l can honestly say that Amanda is a woman who positively influenced my life and ALL RELATIONSHIPS!!! Thank you for being a guide. You’re probably the first woman in my life who taught me what I deserve and how I should be treated!

    — Maia

  • "It made me feel empowered and beautiful, which are both things that are attractive to everyone and make me feel good about myself!

    Amanda helped me get in touch with my feminine side. I was using more masculine language than feminine, and by changing how I spoke I changed how I thought, which lead to positive changes in my work and relationships.

    — Chelsea

Choose the way that's right for you.

Choose the way that's right for you.

the method

Twelve weeks, one-to-one. Mind, Money, Magnetism, and the first list above.

What it asks of you: one hour a week with me and about one on your own. Twenty-four hours across three months.

$12,000 One payment.

the directed

Everything in The Method, plus the rebrand: identity, headshots, bio, LinkedIn, site, wardrobe direction. Made by my studio under my eye, on the wall in week ten.

What it asks of you: the same hour a week, plus one photo session, two reviews and one wardrobe call. Twenty-eight hours across three months. You never touch production. (You wouldn't let me touch your P&L.)

$32,000 One payment.

I take a few at a time. January has four starts. If you want cheap and fast, there are ten thousand people for that. If you want to be told you're doing great, your team already does. If you want a conversation and homework, book a coach. If you want to a complete, guaranteed transformation by spring, apply.

CREATE AN ENIGMATIC BRAND

ROMANTICIZE YOUR LIFE, YOU ONLY GET ONE, SO START PLAYING BIG

What are you waiting for?

REAL TALK

“Made me feel empowered and beautiful, which… are attractive to everyone!

Amanda helped me get in touch with my feminine side. I was using more masculine language than feminine, and by changing how I spoke I changed how I thought. It made me feel empowered and beautiful, which are both things that are attractive to everyone and make me feel good about myself!”

- Chelsea M.

“l can honestly say that Amanda positively influenced my life and… ALL RELATIONSHIPS!!!

Thank you for being a guide. Amanda is probably the first woman in my life who taught me what I deserve… Amanda brings the brutal honesty, compassion, and bad bitch energy that every woman should learn to embody. Get ready!”

- Maia

MEET THE SIGNATURE COURSE CREATOR

Life is short. Have fun at work and in life! Almost nothing in a boardroom is an emergency.

I'm Amanda Leon. I build iconic brands for executives and corporations that accelerate revenue with fun, not hustle. Sixteen years, 30+ brands, five companies of my own, and a book on the neuroscience of attraction that NBC, ABC and Fox covered. Houston-based, rarely in Houston. Amateur international polo player, 200+ clubs and counting.

"She doesn't tell you what to do. She makes you feel it." A client

Raise the Bar is new. The method isn't. It's the one I've run on thirty-plus brands and, for years, on the women who came to me first about the rooms in their private lives.

Every Thursday I write The Chill Executive, my LinkedIn newsletter.

Read a few before you apply. That's the kit and caboodle.

Time to make more MONEY, honey

WERE YOU READY TO START, LIKE, YESTERDAY?

It’s not neuroscience… oh wait, it is, but I make it easy for you to understand and implement. Everything you desire is within you and starts with you, including the ideal career and life. Time to get recognized and unforgettable.

THE COURSE APPLICATION

WHERE’S YOUR BAR?

Questions people ask before they apply.

  • “Where's Your Bar?” is nine free questions that tell you. Six minutes.

  • No. Coaching gives you a conversation and a to-do list. This gives you fat stack of organized evidence and a room you walk into differently. I decide what the work is, and my studio makes it.

  • No. You have to be findable when someone looks you up. Posting is optional. The profile, the face and the page are not.

  • We’ve curated some of the studies and literature reviews that have informed the Raising the Bar curriculum. Read here.

  • The method doesn't check. The rooms do. Apply.

  • Ask; many do. The one-page letter is written so finance can read it, and the Directed version is a company asset with your name on it. If my ex-CEO paid for private golf lesson and gave me a golf outfit stipend, surly yours can invest in your business branding.

Ready to change your life forever?

Stop taking advice from “How to magazines” and “coaches” who only draw on their personal or anecdotal experience. who don’t have relevant degrees or work experience. Everything that I create, from writing exercises to quantum jumping meditations to scripts to method practices, IS ALL grounded in science & art that I learned both in school and in the corporate world.

  • Second nature scripts to implement soft and hard power when necessary in the workplace and beyond.

  • Stop over-functioning in work and your relationship, you allow yourself to receive more money and give people their personal power to step up.

  • The discovery and systemization of your brand, from colors and copywriting to how you make people feel.


  • The science of being smarter and not working harder, fully embodied and lived by you, there’s no turning back.