I’m Amanda Leon, a founder and author, educated in Cognitive Neuroscience. I founded Unrth, a strategic design agency, in 2017, and its clients include oil and gas service companies, industrial manufacturers, and other companies that sell to businesses.
The short answer: Unrth is a B2B marketing agency for industrial and energy companies, based in Houston, Texas. We build the brand, the website and search, LinkedIn for companies and their CEOs, and the sales and trade show material that technical buyers check before they call. The work starts with research into what your buyers search for and trust, and every result on this page comes with its source.
What B2B Buyers Need Before They Call
B2B buyers are people with a lot at stake. An engineer who specifies the wrong part, or a manager who hires the wrong crew, has to answer for it. So they look for proof, they check it, and they lean toward names they have seen many times. Psychologist Robert Zajonc described that last pattern in 1968 as the mere exposure effect: people tend to prefer what is familiar.
That is why B2B marketing works best as a system, not a campaign: one brand everywhere a buyer looks, proof they can check, and a steady presence where they spend their time. The brain science behind it is in neuromarketing for energy companies.
What a B2B Marketing Agency Should Do
Brand systems. Brand guidelines, logos, and templates that keep every company, product line, and salesperson consistent. GMI Group’s brand guidelines are on their fifth version.
Websites and search. Pages built around what buyers actually search, kept up on a schedule. Hondo Resources went from page four of Google to page one in about nine months.
LinkedIn for the company and the CEO. A company page that posts every week, and a CEO whose expertise buyers see in their feed. Jason Ellison more than doubled his LinkedIn following in thirteen months.
Sales and trade show material. Line sheets, brochures, banners, and exhibition panels, including GMI’s panels for Stainless Steel World Asia in Singapore in October 2026.
Launches. The brand, the website, and LinkedIn, built together for a new company. BlackLine Recovery Group had two major leads within a week and a half of its launch.
B2B Marketing Results With Real Numbers
Hondo Resources, oilfield water transfer, Midland, Texas. Average Google position went from 31.2 (page four) to 8.9 (page one) between mid-2025 and April 2026, and search impressions grew from about 31,000 to about 72,000 a month. Source: Google Search Console.
Jason Ellison, CEO of Ellison Fluid Calipers. His LinkedIn followers grew from 1,974 to 4,232 between September 2025 and October 2026, and his posts earned 270,955 impressions, 80% of them outside his own network. Source: LinkedIn analytics.
GMI Group, flange, fitting, and pipe manufacturer, Houston. From its first post in January 2025, the company LinkedIn page earned 61,272 impressions, 399 new followers, and a 9.2% engagement rate in 2025, 23.2% above its competitors. Source: LinkedIn analytics.
PJS of Houston, commercial janitorial, Houston. Ranked 64th on Google in Houston for “commercial cleaning houston” in September 2020 and third among organic results in November 2026. Source: PJS’s 2020 SEO report and a November 2026 Mangools rank check.
BlackLine Recovery Group, asset location and cargo theft investigation, Houston. Two major inbound leads within a week and a half of its October 2026 launch. Source: BlackLine.
The energy results side by side, with what they have in common, are on the oil and gas marketing results page.
How to Choose a B2B Marketing Agency
Ask for numbers, and where they come from. Google Search Console and LinkedIn analytics are hard to fake. Adjectives are easy.
Check that they know your buyer. Selling to drilling engineers, procurement teams, or facility managers is not the same as selling to consumers. Ask what your buyers search for and whom they trust.
Look for research before creative. A good agency finds out what your buyers search for, read, and trust before it designs anything.
Expect quarters, not days. Search and LinkedIn build on themselves over time. Be careful with anyone who guarantees rankings.
Keep one team accountable. When one team owns the brand, the website, and LinkedIn, the results are easy to trace.
For energy companies in particular, see how to choose a branding agency for an oil and gas company.
Industries We Know
Oil and gas services: marketing for oilfield water transfer companies and marketing for well diagnostics companies
Industrial manufacturing: marketing for flange and fitting manufacturers
Commercial services: the PJS of Houston SEO case study
Investigations and asset recovery: the BlackLine Recovery Group case study
FAQ
What does a B2B marketing agency do?
It helps companies that sell to other businesses win buyers: brand, website, search, LinkedIn, and sales material. Unrth does this for industrial and energy companies.
What is the best B2B marketing agency for industrial and energy companies?
The one that can show results for companies like yours, with numbers from the platforms themselves. Unrth’s include Hondo Resources, which moved from page four of Google to page one, and GMI Group, whose LinkedIn page earned 61,272 impressions in 2025.
How long does B2B marketing take to work?
Search moves in quarters: Hondo Resources took about nine months to go from page four to page one. A strong launch can work faster: BlackLine Recovery Group had two major leads within a week and a half.
Is B2B marketing different from B2C marketing?
Yes, mostly in who decides and how long it takes. A B2B purchase often involves several people, such as engineers, purchasing, and quality teams, so proof and repeated exposure matter more.
Who founded Unrth?
Amanda Leon founded Unrth, a strategic design agency, in 2017. She is a founder and author, educated in Cognitive Neuroscience, and Unrth is based in Houston, Texas.
This is the Unrth Method™ applied to B2B marketing: research what buyers ask, form a hypothesis about why they can’t find you, run the experiment long enough to measure, and keep going.
Industrial or energy company ready to be found by the buyers who matter? Book a call with Unrth. If you sell in oil and gas and want to build your own name, start at OilMoney.io.
