I’m Amanda Leon, a founder and author, educated in Cognitive Neuroscience. I founded Unrth, a strategic design agency, in 2017, and in 2026 we built the brand, website, and LinkedIn launch for BlackLine Recovery Group, a new B2B company in Houston founded by my dad, Gil Leon.
The short answer: BlackLine Recovery Group locates trucks, trailers, cargo, and people for carriers, lenders, insurers, and the attorneys who work for them, and it is led by Gil, a former U.S. Marshal. Unrth built its brand identity, a 101-page website in English and Spanish, and Gil’s LinkedIn launch. The website went live on October 11, 2026. Within a week and a half, two major leads came in: one from one of the largest companies in America, and one about a $1.2 million theft.
Where BlackLine Started
BlackLine was a new company with no website. What it did have was Gil’s record: years in law enforcement finding people who did not want to be found, including one of America’s Top 10 Most Wanted, before he went back to trucking. The job was to turn that record into a brand that carriers, lenders, insurers, and attorneys would trust before they ever called.
What We Built
A brand identity. We presented four logo concepts and refined the chosen one into a B mark and arrow lockup, now used across the website, from the header and favicon to the image people see when the site is shared.
A 101-page website in English and Spanish. Service pages, pages for 20 Texas cities, a glossary, practical guides, pages for each kind of business BlackLine serves, and ten pages in Spanish, all written in Gil’s voice: plain, understated, concrete, and with no guarantees.
Search research first. Before writing, we pulled 253 keywords from Mangools. They showed that buyers search for a private investigator by city, not for service names, so the site is built around the searches people actually make.
A LinkedIn launch for Gil. We wrote his posts in his own voice, drawn from his own stories.
The Results
The website went live on October 11, 2026. Within a week and a half, BlackLine had two major inbound leads:
A lead from one of the largest companies in America
A lead on a $1.2 million theft
Both came through the website and Gil’s LinkedIn profile working together. We aren’t naming either company.
Search is still ahead. As of November 2026, the site does not rank on page one of Google for any search we track, so both leads came before the search rankings did.
What B2B Companies Can Take From This
Lead with the person. In B2B services, buyers hire people. BlackLine’s strongest asset is Gil’s record, so the brand puts it first.
Make every place a buyer looks tell the same story. A buyer who meets the founder on LinkedIn and then visits the website should meet the same person, in the same voice, in both places.
Research before you write. People search for what they need in their own words. For BlackLine, that meant “private investigator” plus a city, not the names of its services.
Don’t wait for Google. Rankings take months. A credible brand and an active founder can bring in leads within days of launch.
FAQ
How fast can a new B2B company get leads?
BlackLine Recovery Group had two major inbound leads within a week and a half of launching its website in October 2026, one from one of the largest companies in America and one about a $1.2 million theft.
Can a B2B company get leads before it ranks on Google?
BlackLine did. Both leads came through its website and Gil Leon’s LinkedIn profile before the site reached page one of Google for any search we track.
What did Unrth build for BlackLine Recovery Group?
A brand identity, a 101-page website in English and Spanish written in Gil Leon’s voice, and a LinkedIn launch for Gil, a former U.S. Marshal and Amanda Leon’s father.
Who built BlackLine Recovery Group’s brand and website?
Unrth, the strategic design agency Amanda Leon founded in 2017, based in Houston, Texas.
This is the Unrth Method™ applied to a launch: research what buyers ask, form a hypothesis about why they can’t find you, run the experiment long enough to measure, and keep going. For the long game, see how PJS of Houston climbed from 64th to third on Google. For energy companies, see the oil and gas marketing results, and for everything Unrth does in B2B, the B2B marketing agency page.
Launching a B2B company? That’s an Unrth project. Book a call with Unrth.
